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Video the Lead Generator: Using video in your marketing mix

September 19, 2023 / Stuart George /

Why is Video the lead generator?

Have you harnessed the power of video?

The trend has been on the rise for years now. CKP was one of the pioneers of utilising video for marketing as far back as 2012. In 2016, I was fortunate to deliver a presentation specialising in the Power of Video at the CLICK! Digital Expo in Brisbane. The interest and the number of attendees were staggering. It was standing room only, packed to the gills with interested business owners eager to learn how to implement video in their marketing strategies. Fast forward to 2023, and video is the Queen and King of the content game.

Where is Video Heading Next?

If we assess where digital marketing is heading, video statistics are staggering. So is global engagement with this proven marketing tool. In 2023, the awareness of video as a powerful lead generator is reaching an all-time high.

Let’s go to the latest stats.

  • By 2024, Video will account for over 82% of all consumer internet traffic, and video-on-demand traffic has trebled.
  • Short-form content is vast, with over 75% viewed on mobile phones
  • Long-form content now makes up more than 50% of viewing on tablets, connected TVs and smartphones
  • YouTube now boasts over 2 billion monthly views
  • Over 70% of views on YouTube will result in a purchase of a product
  • The view trends below have continued off the charts. – Live streaming platforms like Twitch and Facebook Live have seen a surge in viewership.. Live video will account for 17% of internet video traffic by 2024.
  • Social media platforms have also embraced video content, with Facebook, Instagram, and TikTok introducing features like Stories and Reels, encouraging users to share and consume short videos.
  • The popularity of video advertising has skyrocketed, with companies investing heavily in video ads across various platforms. In 2020, digital video ad spending reached $22.18 billion in the United States alone.
  • Virtual reality (VR) and augmented reality (AR) technologies have started integrating with video, offering immersive and interactive experiences. The most recent release of Apple’s visionOS powered Vision Pro has created a new wearable technology category. The Vision Pro is poised to transform technology with its modern design and cutting-edge features.
  • The rise of mobile video consumption has led to the development of vertical video formats specifically designed for mobile viewing. Vertical videos have gained traction on platforms like Snapchat and Instagram, catering to the preferences of mobile users.
  • The quality of video content has improved significantly with the widespread adoption of high-definition (HD), 4K, and even 8K resolutions. This has enhanced the viewing experience for consumers, especially on larger screens.
  • User-generated video content has become dominant, with platforms like TikTok and YouTube allowing individuals to create and share their videos. This has made content creation accessible to everyone, leading to a whole new group of influencers and creators.
  • The popularity of streaming services, such as Netflix, Amazon Prime Video, and Disney+, has soared, leading to a decline in traditional TV viewership. These platforms offer a vast library of on-demand content catering to diverse interests and preferences.
  • The COVID-19 pandemic has further accelerated the growth of video consumption as people turned to online platforms for entertainment, education, and communication. Video conferencing tools like Zoom and Microsoft Teams became essential for remote work and virtual meetings.
  • As video continues to dominate internet traffic, we always recommend businesses and marketers focus on video marketing strategies to engage and connect with their target audience. Video is a powerful tool for brand promotion and customer engagement, from product demonstrations to storytelling.

Video is the lead generator, showing the constant growth of video since 2013

Nothing cuts through the clutter like video.

You may ask yourself, where on earth do I start with the video process?
It’s not all about the bass; It’s all about the script. The foundation of all outstanding and engaging video content is a script.
I’d love to share some key takeaways from my “Scripting Is The Key” eBook

Video as a successful lead generator depends on a well-written, highly targeted script – but it doesn’t have to be hard work.

Here are the four basics for creating the perfect script.

  1.  Keep it short and conversational.
  2.  Provide a solution to a problem. This will make your target audience realise they need you.
  3. Consider the WHY of your products or services. How can you help your target audience?
  4. A Call to Action is critical. Be clear and concise – what is the best way to contact your company?

Book a meeting, make video the lead generator in your business.

Now is the perfect time to consider how you can build on your achievements.
We can deliver a tailored presentation if you want some great ideas.
Get in touch with our team and book a meeting here.

^Statistics from Cisco, Netflix,

*Statistics from Buffer

^^ Ooyala Q3 2017 Global Video Index

Let’s Connect

I would love to learn about you and your business goals. Let’s connect on LinkedIn, mobile, meet-up online or one-to-one.

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