Your Ideal Client

This form is to collect information to help you understand who your ideal client is - why they need your product/services, where they are, and how you can reach them.

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1Your details

2Your Ideal client

Your details
Please note that your information is saved on our server as you enter it. This will assist you if you lose service or encounter device/computer issues.
Business Name*
Please provide the full name of your business
Full name*
Please let us know the name and details of your main project contact and how we can get in touch.
Phone*
Email Address*

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Your Ideal client
In the incidents where the question is not applicable, please add N/A in the input box.
Create your ideal client’s fictional name:*
What is your ideal client’s age range?*
What is your ideal client’s gender?*
What is their marital status?*
Do they have any children? If yes, how many? What are their ages and genders?*
Where does your client live?*
i.e: Location (Suburb, City, State, Country)
What level of education do they have?*
Do they work? If yes, what kind of job do they have?*
What are their personal interests?*
Do they have any personal and/or family goals?*
What are their favorite brands?*
What are their hobbies/ likes /dislikes?*
Favorite websites to visit?*
Describe your ideal client in one sentence.*
E.g. Dog owners who care deeply about the nutrition of their pets.
What motivates your client?*
E.g. Dog owners who care deeply about the nutrition of their pets.
In one sentence, describe your product or service.*
What problem(s) do your clients have that might lead them to you?*
E.g. Supermarket dog food is convenient and cheap, yet has little nutritional value. Our dog food subscription service would provide them with nutritious food at the same price.
What price range will your client spend on your goods/services?*
What could be the financial impact of engaging with your business?*
What could be the personal impact of engaging with your business?*
How will you be able to solve your client’s problem?*
E.g. Our dog food subscription service would provide them with nutritious food at the same price.
If their problem was not solved, how would this affect them?*
What would their future look like, when you have solved their problem?*
E.g. They’d have a happy, healthy pet and a clean conscience.
Where you might find them online and how you can engage them.*
E.g. Social media (LinkedIn, Facebook, etc), News sites, information services
Where you might find them offline and how you can engage them.*
E.g. Pubs, clubs, cinemas, etc
Any additional thoughts or observations?*
Have we missed anything?*
Now that you have taken an in-depth look at your ideal client, please complete the following sentence:
Business Name*
helps
Client Name*
with
Your client’s problem*
with
Your business’ solution*
Now you have completed this form, have you uncovered any sub-groups or niches that your clients may belong to?
- Yes
- No
Please list these sub-groups or niches here.*
You may feel the need to complete another ideal client form. If so, congratulations as you now have greater opportunities to diversify your target market!
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