Website Discovery

e.g. professional, fun

Please identify the key audiences that you need to appeal to in order to reach your objectives. These might be: Teenagers; Business Owners; Men 25-40 years; Women 18-25 years; Parents in church groups; Existing clients / returning customers; Members of the press; Prospective employees; and so on. Once you have your audiences listed, the key thing you need to consider for each is what they want to be able to do on your site and what you want them to do on your site (these might be the same things, but they could well be different. For example, they're objective might be to read a blog post, but as well as this you might want them to steer them to sign-up for your newsletter). In other words, what are you trying to persuade them to do? Buy something? Sign up for something? Enquire about something? This will be the method with which you achieve your objectives in section 1 above. Another useful thing to consider is the priority of these audiences. This will help when it comes to designing the layout and navigation of the new website.

What is their (not your) main goal? Is there a secondary goal?

Examples: Call you, send you an email, book a time, buy something

e.g. Sign up to a newsletter, send you an email

What's in your head... what do you want the website to do? Let loose here

Have you considered what menu items you would like? The main purpose is to try and ensure nothing is forgotten about that needs to be on the site. It is likely that this structure will change during the design stage, but we would love your input at this early stage. We will certainly suggest menu items that make sense based on our experience. If this is a redesign of your current site you could mention menu items that currently work for you. But don't necessarily copy your old website structure, as a change could yield benefits. Don't carry old assumptions into a new project, as you could risk missing out on a beneficial change.

The emails you want listed on your contact page, one per line, include (primary) to your primary contact email. This may be displayed in prominent locations and where the contact form will be sent, e.g. Office Manager: me@example.com Inquiries: info@example.com (primary)

The phone numbers you want listed on your contact page. include (primary) to your primary phone number for use on the home page or other prominent areas, e.g. Head Office: 07 3500 0000 Sales: 07 3500 1111(primary)

Fill out as many or few as you like, e.g. Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, Other

The addresses you want listed on your contact page. include (primary) to your primary address, e.g. Head Office: 34 Test Street, Suburb, QLD, 4000 (primary)