When was the last time you watched a video online? I bet it was today, or maybe yesterday! Quite simply, a video is one of your most proficient marketing tools and we see the results every day in our work with clients. There are 3 main reasons video works. As with most marketing tools, it’s all about the outcome. We call it buzz, trust and fun. Let me explain…..
It’s about the buzz. Video creates immediate engagement. Further more, a quality, well-scripted video with great music and good talent will hook a viewer faster than an image, every time. A potential customer is more likely to stop and watch the rest of your video than click through to an article.
Video creates trust. Watching an individual sell a product, rather than scrolling through images, immediately results in greater trust. This is not a faceless, no-name hard sell but a personal connection. It’s also easier to provide more information, even a full demonstration. Video works as it enables the customer to quickly understand what the product offers and ultimately, make a purchase.
Watching videos is fun. It’s more enjoyable to watch a story play out rather than read it. It feels effortless. Ever noticed how many people would prefer to watch a movie than read a novel?
So the other major reason video works is that it is so versatile. Video is effective no matter what you need to sell, whether a service or a product.
As a service provider, you can clearly explain the benefits of using your service. Use the personal touch and a customer is more likely to pick up the phone because, in a sense, they already feel they know you!
Your product literally comes alive in a video – it becomes real. Use a demonstration, show the benefits of the product and explain its worth. Video adverts are now the most common form of advertising for major global brands like Apple, Google and Samsung, showcasing their products.
Video works as a vital role in showcasing your business and CKP Creative have the know-how you need to create an exceptional video, every time. From Canstar to Queensland Government video has become a vital part of their day-to-day marketing mix. It really works!
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