Video Production Discovery 1Your Info2The Video3Your Target Audience4The Content5Timeline Full name* Contact Number* Email Address* What is the purpose of the video?*What do you want the video to achieve?* Educate and train Increase brand awareness Go viral Launch a new product or service Lead generation/Attract new customers Who will watch the video?* Why will they watch the video?* Where will they find or see the video?* How will the video be delivered?* What do you expect the audience to do after watching the video? (Call to action)* Fill out a form Pick up the phone to call Go to a landing page Forward the video to friends Add video to social networking sites Purchase a product, click a buy button Download whitepapers Perform a task (i.e. how to install something Where will the video be seen or hosted?* Web Instagram Facebook Linkedin Youtube Vimeo Wistia PowerPoint Presentations Tradeshows Your web video platform Email link With other videos in a playlist The video will be listed (public) The video will be unlisted (private) The video be on an LMS The video be embedded I need a Gif Thumbnail Will the video be part of a larger presentation or stand alone?* Larger Stand Alone Will there be any accompanying literature/brochures/white papers posted with the video?* Yes No Provide a description of content/key messages which you want the video to get across?*What metaphors could be used?*What analogies could be used?*Without using words, what 10 images could describe your video’s story?*What is the target video length?* What style and format?* Documentary – Informative program with a voice-over narration accompanying the visuals Lecture – Visuals, usually with narration or presenter TV Magazine – Presenter provides information in different sections, in a lively and informal style News – Presenter provides information on different topics, in a formal style Drama or role-play reconstruction – A story (fact or fiction) produced using actors to play the characters. A reconstruction may also have a supporting narration Product trailer/elevator pitch – Short 1-2 minute video Motion graphics – Narration voiceover with animations, images, and text Animation/Cartoon Customer testimonial Corporate Officer Executive Presentation Describe the overall “tone” of the video?* High Energy/Medium Energy/Low Energy Persuasive Informative What production elements are required?* On-screen presenter Voice-over narration Corporate officer (CEO, VP, Director) Talent (for role plays, reconstructions, professional presenters, etc.) Customers for testimonial Graphics (charts, diagrams, bullet-points, etc.) Music Key photos/2D and 3D images Animation Is there a sample video online that is similar to what you want to create?* When can the planning and scripting process start?* MM slash DD slash YYYY What is the deadline date for the finished video product?* MM slash DD slash YYYY What is your budget range?* Unlimited Guess Guess* Hiddengclid PhoneThis field is for validation purposes and should be left unchanged. 28222
