Your New Single Webpage Discovery

Please let us know the name of the business requiring this single page website.

Please let us know the name and details of your main project contact and how we can get in touch.

Briefly explain what your business does, this provides the background to the project. Useful information includes: What you do; A brief history of the company; Size (the number of employees, turnover etc.); Key products or services and the costs; Major achievements; any other elements to your business.

e.g. not able to update content, not user friendly, dated look, pages and links are broken, lack of conversions, etc.

Why do you need a single webpage? What outcomes do you want to achieve? What are the business drivers for the change? Explaining your objectives will help drive everything else in the specification. Define at least one goal that the new single webpage should help you achieve. Some examples are: Increase the number of enquiries via website; Increase online sales; Increase the number of phone enquiries. When trying to quantify these, instead of looking at industry benchmarks, look at what you are achieving currently and come up with the improvements you'd like to see. You may also have secondary objectives, for example, to gain press attention, promote your thought leadership or to reduce the admin associated with new enquiries. Make a note of these too.

Please identify the key audiences that you need to appeal to in order to reach your objectives. These might be: Teenagers; Business Owners; Men 25-40 years; Women 18-25 years; Parents in church groups; Existing clients / returning customers; Members of the press; Prospective employees; and so on. Once you have your audiences listed, the key thing you need to consider for each is what they want to be able to do on your site and what you want them to do on your single webpage. What are you trying to persuade them to do? Buy something? Sign up for something? Enquire about something? This will be the method with which you achieve your objectives.

We would like to know why your clients would want to do business with you over your competitors? What is your advantage or edge over the next person? This could be: We will beat our competitor's price by 10%; Our support is second to none; All of our teachers are qualified; We turn around or service in 24 hours.

Have you considered what information sections you would like on your single webpage?

Copywriting is regarding the text that will appear on the single webpage. Every section will require text. Here are the ways we normally get text: If you currently have a website with text you are happy with, we can use that text, or, you may wish you write the text yourself. If that is the case we require it almost immediately. This is because the text often informs the designs we create. If you would like us to create it for you, we can brief and liaise with copywriters we often work with. Every section will be different, some may require text and others will not. If you already have freshly written copy you can mention it here. We will contact you via email with a DropBox link for content collection. How would you like to proceed regarding Copywriting for your new single webpage?

Depending on your tastes, we often design websites rich in imagery. This imagery can come from many places. You may have photos or images you wish to include on the webpage. If not, CKP would love to assist you with producing some original imagery that suits your branding. Alternatively we can source images we feel are suitable too for no extra cost to you. If you already have supportive imagery to include, we will contact you via email with a DropBox link for content collection. How would you like to proceed with images for your new single webpage?

As this requirement is outside the current scope of works, please jump onto the link for a 15 minute phone meeting https://www.ckpcreative.com.au/book-a-meeting/

For the design process, it's handy to have a list of websites you like and don't like to help guide the process. This will give us a starting point from which to work towards your ideal design for your new single webpage. So please list 3-5 websites you like the look of and include WHY you like them. If you already have a style guide you can mention it here. We will contact you via email with a DropBox link for content collection.

As this requirement is outside the current scope of works, please jump onto the link for a 15 minute phone meeting https://www.ckpcreative.com.au/book-a-meeting/

Listing your competitors serves three functions: 1. We can see what other people are doing and perhaps borrow from their most appealing website features 2. We can find opportunities to improve on what the market already offers 3. And we can ensure your new website design is distinct from the competition Competitor analysis is something you are probably doing anyway, even if it's not formal, so this should be easy.